15 Aug

Protected: Sierra Watch Sponsors Lost Sierra Hoedown

 At the Hoedown it feels good to be immersed in the outdoors.

The landscape is painted with earthy golds and foliage green. The air is fresh and the pines offer cool shade. We are able to relax and recharge amidst the natural environment. As the Plumas Ski Club works hard to make thoughtful renovations to the Johnsville Ski Bowl, they maintain one purpose, to promote community skiing activities.

It’s not the first Hoedown for the Sierra Watch crew, gotta love that Keep Squaw True cornhole. Photo: Mark Steinlein

But what about natural spaces that aren’t managed with community and environment forward goals? Sierra Watch is a 501 (c)(3) public charity with a mission to protect the Sierra Nevada now and forever. It is an organization built to ensure that long lasting land-use decisions are made for the right reasons, with the best information, and with the timeless values of the Sierra at heart.

Right now Sierra Watch is the only thing that stands between North Lake Tahoe and development of a kind, and on a scale, the region has never seen.  Despite fierce local opposition, Placer County recently gave developers the green light for two projects that together threaten everything we love about the Tahoe Sierra—a massive expansion of high rise condo hotel development and in an indoor water park in Tahoe’s Squaw Valley and a sprawling plan, known as Martis Valley West, for 662 acres of luxury second homes on the ridge between Northstar and the Tahoe Basin. Sierra Watch is leading the effort to Keep Squaw True and has filed multiple legal challenges to stop both ill-conceived development schemes, and move the region towards more responsible plans consistent with the lasting conservation of one of our favorite Sierra places.

You can find out more, and get more involved by heading to www.sierrawatch.org.

Reusable cups provided by Sierra Watch for 17′

 For 2017, we are psyched to announce that Sierra Watch and Lost Sierra Hoedown are joining forces to inspire land stewardship throughout the Hoedown and beyond.  It’s an obvious relationship, after all Sierra Watch exists to protect places like Johnsville from the destructive impacts of land use decisions that threaten communities like the one that has grown up around the Plumas Ski Club and the Lost Sierra Hoedown.

Given the alignment of values it’s not surprising that at least one member of Sierra Watch’s staff has enjoyed every Lost Sierra Hoedown starting when Staff Attorney Isaac Silverman stumbled upon the last day of the rain soaked 2013 festival while mountain biking in the area. He’s only missed one since.  Executive Director Tom Mooers discovered it on his own through unofficial alpine and took his son in 2014. Field Representative Chase Schweitzer went to his first Hoedown last year to celebrate his sister’s birthday. 

Willy Tea rocking the resuable at Lost Sierra 16′. Photo: Andrew Quist.

 Thanks to Sierra Watch, everyone at the Hoedown this year will receive a Klean Kanteen reusable pint cup, which completely eliminates single use cups. This simple act prevents thousands of plastic cups from heading to the landfill and keeps litter off the ground.

Grab a frosty pint of Sierra Nevada Pale Ale from our friends at the Plumas Ski Club, (100% beer sales go to Plumas Ski Club) and head on over to the Sierra Watch tent. Sierra Watch staff will be there with the latest updates on their campaign and information on how to get involved. Sierra Watch and Keep Squaw True merchandise will be available along with inspiring conversation and fierce cornhole tournaments.